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  • 3 Technologies Every Modern Sales Rep Needs

    3 Technologies Every Modern Sales Rep Needs

    In this article we’re discussing three key technologies sales reps must use in today’s selling environment. These technologies – predictive analytics, digital content, and social selling – are real game changers if used correctly.

  • THE EVOLUTION OF THE SALES REP

    THE EVOLUTION OF THE SALES REP

    Today’s sales cycle is more complex than ever before. Buyers now flow through multiple channels on their way to a purchase, options and information are abundant, and attention spans are fleeting. To succeed in this digital world, modern sales reps must embrace next generation technologies that truly define a new way of selling.

  • What is direct marketing anyway

    What is direct marketing anyway

    Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising. Among practitioners, it is also known as direct response